1. Considering both this week’s lecture and reading,“Design and the Democratic ideal” by Jane Pavitt, respond to the following question (approximately 150 ‒ 300 words, as needed):
What kinds of political or ideological messages inform design or the branding of design today? Identify one example and describe in what ways it expresses larger cultural, political, or ideological beliefs.
I believe that all designs and brandings within our world today contain an element of a political or ideological message.
The image above is one of a fur coat. Fur coats are very controversial within our world today, with people having very different views concerning them. Real fur coats, though some deem to be fashionable are on a large majority to be seen as cruelty to the animals. The design of this item of clothing brings about a debate between the cruelty towards animals and simply being ‘fashion forward’. This topic is a very touchy one among our society today, with many people holding strong views for and against it.
This design of a fur coat allows people to display their views on this diverse topic of animal cruelty. Simply wearing this item of clothing in our world today produces an aura. This aura is then seen as either negative or positive depending on the viewer’s point of view. Furthermore the design and use of this item of clothing gives individuals the ability to express their ideological beliefs concerning animals.
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